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The single biggest factor impacting most exhibitors’ success is their inability to attract and interact with enough of the right visitors. The competition for visitors’ time and attention in the exhibit hall is fierce. Success is achieved in the days and weeks leading up to show time. Exhibitors who execute targeted pre- and at-show marketing campaigns put their company “in the mind” and “on the agenda” of the right visitors and have more success than those who do not. Register for this highly-informative educational webinar with United’ State’s leading tradeshow productivity expert to learn a proven process that can be applied by any company of any size to win their share of traffic.
Many exhibit and marketing managers are facing increased pressure from senior management to control costs and measure exhibiting ROI. And while everyone’s talking about ROI, very few are measuring it beyond the basics. Attend this insightful and practical exhibiting webinar to go inside the tradeshow numbers and learn why, what and how to measure to report exhibiting performance, value and ROI. A “must-attend” event for every exhibitor who wants to measure and improve results.
“If ROI is your exhibiting goal, lead management is the most effective way to achieve it.” says leading tradeshow productivity expert, Jefferson Davis. Exhibit Survey’s Trade Show Trend study found that those companies who did not follow up on leads after exhibiting have a negative impact on how visitors think about your company, and may be costing you a lot of money. Register for this highly-informative webinar to learn insider secrets and best practices for quickly improving lead quality and follow-up practices to achieve better ROI for your company.