Digital marketing & Social media
Connecting with your audience at the right place, at the right time
With today’s accessibility to the internet you’ll find that majority of your audience will be online in one way or another. Medlab Middle East capitalizes on this opportunity by providing its customer with access to their target audience across a number of channels using a variety of digital tools.
Digital marketing & Social media
Click on any of the below buttons to find out more about the digital marketing & social media opportunities at Medlab Middle East 2022.
Dedicated eshot
Reach your target audience directly via email.
Create your own eshot and Medlab Middle East will send it on your behalf to a maximum of 15,000 contacts. Limited slots available. Limited to one per company.
Price: $15,000
Reach your target audience directly via email after the show has finished.
Send a thank you the participants and promote further engagement with your brand. Limited to one per company.
Price: $7,000
Remarketing
Reach your target audience based on an audience selection driven by Medlab Middle East's website traffic.
Your web banners will be displayed on any website hosting Google banners increasing your reach drastically. Priced by number of impressions. Starting at 100,000 impressions.
$5,000 for 100,000 impressions
Banner Ad
- Attendee Newsletter
- Middle Position ($3,000)
- Top Position ($4,000)
- Show daily newsletter
- Middle Position ($3,500)
- Top Position ($4,500)
- Attendee Registration Confirmation Page
- $7,500
- Show website
- $5,000 (monthly)
Mobile app advertising
The app is one of the main official show resources used by visitors to find exhibitors and discover all the latest information about the conferences, workshops and show features happening at the show.
The Medlab Middle East mobile app which received 1,071,553 page views and 6,157 downloads in 2020. Advertising options include: banner adverts and floor plan sponsorship.
Price: $15,000 (Exclusive)
Push notification
Push notifications allow you to deliver messages to the user's mobile app whether the device is locked or in use. By using push notifications you can send a text, a profile and link to users. Great for prompting immediate interaction and engaging users
Note: Push notifications are text only with up to 200 characters per notification
Price: $3,500
Medlab Middle East TV
Medlab Middle East TV is a powerful medium that the show uses to engage with its followers on the official website and YouTube channel. In the weeks leading up to Medlab Middle East, dozens of videos are posted with interesting content to engage potential attendees. Throughout the event days the presenter interviews organisations with product or service updates which is compiled in a daily roundup and shared with all attendees and on the onsite digital screen network.
Standard Package:
- 1 corporate video advert (30 seconds) provided before the show
- 1 demonstration clip recorded onsite
Price: $5,000
Premium Package:
- 1 pre-show welcome video before the show.
- 1 corporate video advert (30 seconds) provided before the show
- 2 demonstration clips recorded onsite
- Priority positions in playlist
Price: $7,500
Pre-show planner advertising
Put your message in the free downloadable Pre-show Planner.
The guide will be shared on the Medlab Middle East website and directly via email to more than 23,000 medical laboratory professional contacts in the lead up to the show
Price: $3,200 for a full page advert
Price: $1,900 for a half page advert
Wi-Fi sponsor
Leverage your brand presence to the right audience in real-time by being the official Wi-Fi sponsor at Medlab Middle East.
Includes: splash page, full screen advert and landing page.
Price: $60,000 (Exclusive)
Visitor registration confirmation email
This is your opportunity to stand out and receive exclusive exposure during the attendee registration email confirmation.
Display your banner on all registration confirmation emails sent to attendees ahead of the event, including a hyperlink back to the webpage of your choice
Display an exclusive banner on registration confirmation page, including a hyperlink back to the webpage of your choice.
Price: $10,000 (Exclusive)
Social media sponsor
With social media playing a bigger role than ever in healthcare marketing and communication, you have an exclusive opportunity to be in the spotlight and engage with Medlab Middle East’s expansive audience through Facebook, Twitter, Instagram and LinkedIn, reaching over 86,500 followers.
Deliverables:
- Positioning of Sponsor logo as the exclusive Social Media Sponsor of the virtual event experience
- Logo inclusions on all marketing materials promoting Medlab Middle East virtual across Informa websites, email marketing and social media
- 7 sponsored posts throughout the duration of the virtual event
- Strategic collaboration with the Medlab Middle East team to maximise your exposure
Price: $10,000 (Exclusive opportunity)
